Website

Opportunity

In India, businesses have seen an increase in traffic by 59% and sales by 28% simply by improving their website. Nearly 90% of users shop from a competitor after a poor website experience. More than 70% bounce-off rate and less than a minute of engagement on the website because of the poor user interface.

Solutions

Prodigibiz’s website specialists put their expertise into perspective to ensure your customers have a unique and wholesome experience through your website.

Our strategy ensures that the website:

• 1. Is responsive (effective and usable on smartphones and tablets)
• 2. Follows a colour scheme
• 3. Has an effective navigation bar
• 4. Features a variety of multimedia like images and videos on content pages
• 5. Fast load

Social Media

Opportunity

On average, a person spends about 1/5th of his time on the social media and the visitors for each platform in India are:

• 1. Facebook – 400 million active
• 2. Daily users Twitter – 130 million
• 3. Active monthly users Instagram – 200 million active daily users

Moreover, 54% of social browsers use social media to research products & 71% of them have had a positive experience with a brand on social media.

Only 26% of businesses use social media as it is tough to keep up with the newest trends and get active engagement.

Solutions

Our social media ninjas develop a customised social media plan that helps your company build brand awareness, increase customer engagement, and manage customer feedback and reviews. We assure:

• 1. To employ active tagging
• 2. Analysing what posts have worked
• 3. Incorporating festivals and/or trends

Video

Opportunity

• 1. 70% of consumers say that they have shared a brand’s video
• 2. 72% of businesses say that video has improved their conversion rate
• 3. 52% of consumers say that watching product videos make them more confident in online purchase decisions
• 4. 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video

Video creation is an art which requires a lot of creativity, expertise, and attention to detail to successfully pull it off. Most businesses don’t opt for v ideo as they feel it is too time-consuming.

Solutions

The video team at Prodigibiz are well-equipped and appropriately experienced to offer a range of video content that is best suited to boost engagement and conversions like:

• 1. Demo videos, which allow you to showcase your product
• 2. Event videos, which help you highlight the most interesting parts of your event whether it’s a conference, meeting, seminar, party, or fundraiser
• 3. Testimonial/case study videos, which let you demonstrate to users why your business is the best choice

Email Marketing

Opportunity

Research estimates that the average ROI for email marketing is a whopping 3,800%. Email marketing delivers highly relevant content to a subscriber’s inbox in a non-invasive way. Also, it empowers you to get in touch and stay in touch with your customers, by informing them of upcoming events, other services, or new product offerings.

Managing an email contact list, email personalisation, and targeted product offers is an essential part of email marketing. It’s also time-consuming and complicated.

Solutions

Email-marketing expertise is something that, we, at Prodigibiz, pride ourselves with. With more than a decade of experience, plus an award-winning team of email marketing specialists, we create compelling email marketing campaigns that drive the conversion rates you’re after.

E-Commerce & Marketplace

Opportunity

A marketplace allows the business or platform operators to charge a cut on the products that the vendors sell, therefore exponentially increasing the profit opportunities. E-marketplaces provide a transparent purchasing process for factors such as the prices of the product and availability of the stock, making it all accessible on a single platform in an open environment. Time constraints for trading across geographies is also eliminated because of the online platform which operates round the clock.

Solutions

At Prodigibiz, we take e-commerce and marketplace very seriously, understanding the market which is moving rapidly towards digitising all our shopping experiences. Our e-commerce and marketplace experts understand the space thoroughly to leverage the opportunities for suppliers and buyers to establish new trading relationship either within or across their supply chain.

Digital Influence

Opportunity

With the growth of the internet, Digital Influence offers a wide range of marketing possibilities such as being interviewed by online publications, increasing your online presence and using the interactive power of social media for further growth and recognition. Digital Influence marries the qualitative aspect of building and promoting a brand with the quantitative reach of different digital media platforms.

Solutions

Our dedicated Digital Influence team have built a strong network of relevant and promising influencers, bloggers, publishing and media houses. The team using this network along with the PR strategies and tactics strives to

• 1. Publishing high-quality articles on authority sites will improve your reputation as a credible source of information and improve trust in your brand.
• 2. Increasing your brand reach to relevant target audience which helps generate more leads and ultimately more sales.
• 3. Improve your brand image and increase trust with more features and positive reviews across the digital platforms.